Exhibition "Passion for Print"
Whoever truly wants to understand a subject as fascinating as
printing must first experience it. A visit to the exhibition
"Passion for Print" in the Print Media Academy Heidelberg
makes this possible: through gripping stories and impressive
presentations, guests are invited to take a journey of discovery
through the world of print media.
"Passion for Print" opened as a permanent exhibit in the beginning of December 2005 within the framework of the third Print Media Dialog, the annual top-event held by PMA. A giant book marks the exhibit's starting point: a small boy symbolizing the inspired reader takes a visitor through three chapters of a "Passion for Print".
Experience print sensuously
Chapter one illuminates the "medium". One can not only see print, but also feel, hear, and smell it. Proof is given at "sensestations": a print embossed with Braille lettering, especially loud rustling paper, and a product printed with a perfumed varnish. Heidelberg exploits the sensuous character of printing, too. Unusual printed products, generated on Heidelberg presses, are on display. The exhibits make comprehensible how irreplaceable print products are in every-day life - even when we are only minimally aware of them.
Of men and machines
The second chapter of "Passion for Print" is dedicated to the people in the print media industry. Many people and different hands from diverse professions work together when a printed product, for example a brochure, is being created. Everything starts with an idea: the marketing department gives the job order to the advertising agency. There, graphic artists and copywriters work up the idea and make it real. People in the production department prepare drafts for the print shop. Before the brochure reaches the hands of the reader, it has already passed through many different stages and machines before it ripened to a finished product. Yet, how does the printing press itself come about, the device, which in the end makes an idea tangible? This is illustrated in a multi-media installation. A series of six images shows how a Heidelberg printing press is manufactured.
The third and last chapter of the exhibit, "Machines", explains the complex production process involved in printed matter from a technological perspective. From data capture in prepress, through printing, to additional finishing of the final product, the visitor is shown the entire chain of production in an offset print shop. A glass printing press enables a view into each individual production step. Graphic illustrations document the steps involved in postpress. As a final note to a "Passion for Print", the visitor is presented with company data, and a few anecdotes selected from the 150 years of Heidelberg history. Another outsize book marks the endpoint of the exhibition, where guests are released to reflect on their many new impressions of the print media industry.
Passion for Print
Permanent exhibition at PMA
Kurfürsten-Anlage 52 - 60
69115 Heidelberg
Germany
Monday to Friday, 9 a.m. - 5.30 p.m.
Admission free
Contact:
Heidelberger Druckmaschinen AG
Print Media Academy
Kurfürsten-Anlage 52-60
69115 Heidelberg
Tel.: +49 (0)6221 92 24 01
Fax: +49 (0)6221 92 49 29
E-mail: pma-info@heidelberg.com
"Passion for Print" opened as a permanent exhibit in the beginning of December 2005 within the framework of the third Print Media Dialog, the annual top-event held by PMA. A giant book marks the exhibit's starting point: a small boy symbolizing the inspired reader takes a visitor through three chapters of a "Passion for Print".
Experience print sensuously
Chapter one illuminates the "medium". One can not only see print, but also feel, hear, and smell it. Proof is given at "sensestations": a print embossed with Braille lettering, especially loud rustling paper, and a product printed with a perfumed varnish. Heidelberg exploits the sensuous character of printing, too. Unusual printed products, generated on Heidelberg presses, are on display. The exhibits make comprehensible how irreplaceable print products are in every-day life - even when we are only minimally aware of them.
Of men and machines
The second chapter of "Passion for Print" is dedicated to the people in the print media industry. Many people and different hands from diverse professions work together when a printed product, for example a brochure, is being created. Everything starts with an idea: the marketing department gives the job order to the advertising agency. There, graphic artists and copywriters work up the idea and make it real. People in the production department prepare drafts for the print shop. Before the brochure reaches the hands of the reader, it has already passed through many different stages and machines before it ripened to a finished product. Yet, how does the printing press itself come about, the device, which in the end makes an idea tangible? This is illustrated in a multi-media installation. A series of six images shows how a Heidelberg printing press is manufactured.
The third and last chapter of the exhibit, "Machines", explains the complex production process involved in printed matter from a technological perspective. From data capture in prepress, through printing, to additional finishing of the final product, the visitor is shown the entire chain of production in an offset print shop. A glass printing press enables a view into each individual production step. Graphic illustrations document the steps involved in postpress. As a final note to a "Passion for Print", the visitor is presented with company data, and a few anecdotes selected from the 150 years of Heidelberg history. Another outsize book marks the endpoint of the exhibition, where guests are released to reflect on their many new impressions of the print media industry.
Passion for Print
Permanent exhibition at PMA
Kurfürsten-Anlage 52 - 60
69115 Heidelberg
Germany
Monday to Friday, 9 a.m. - 5.30 p.m.
Admission free
Contact:
Heidelberger Druckmaschinen AG
Print Media Academy
Kurfürsten-Anlage 52-60
69115 Heidelberg
Tel.: +49 (0)6221 92 24 01
Fax: +49 (0)6221 92 49 29
E-mail: pma-info@heidelberg.com
